Giving adventure tourism businesses the tools to succeed and enhance travelers’ experience.
Our strategic focus on adventure tourism is aimed to unlock North Macedonia’s potential as a top destination for hiking, biking, winter sport, paragliding and rock climbing, as well as food & wine and agro-tourism.
We will partner with domestic and international stakeholders with the aim to:
- Assist tourism companies to develop new products and diversify their offer;
- Enable stakeholders to attend tourism fairs and b2b marketplaces;
- Assist local providers to certify guides and implement international safety standards;
- Educate stakeholders on digital marketing skills to better promote their tourism business;
- Support North Macedonia’s access to the international markets by increasing visibility in travel and tourism media.