Adventure Tourism

Giving adventure tourism businesses the tools to succeed and enhance travelers’ experience.

Our strategic focus on adventure tourism is aimed to unlock North Macedonia’s potential as a top destination for hiking, biking, winter sport, paragliding and rock climbing, as well as food & wine and agro-tourism.

We will partner with domestic and international stakeholders with the aim to:

  • Assist tourism companies to develop new products and diversify their offer;
  • Enable stakeholders to attend tourism fairs and b2b marketplaces;
  • Assist local providers to certify guides and implement international safety standards;
  • Educate stakeholders on digital marketing skills to better promote their tourism business;
  • Support North Macedonia’s access to the international markets by increasing visibility in travel and tourism media.

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