Empowering Sustainability through Environmental Initiatives: Green Practices for a Better Future

As the world grapples with the pressing need for sustainable development and environmental protection, North Macedonia is taking small but steady steps towards a greener future. Several visionary partners of the Swiss Increasing Market Employability Program – IME have implemented community initiatives for bringing about positive change. By aligning their efforts with the 2030 Agenda for Sustainable Development and the 17 Sustainable Development Goals (SDGs), particularly Goal 13 – Climate Action and Goal 8 – Decent Work and Economic Growth, these ecological initiatives are not only transforming the environment but also empowering communities and fostering economic prosperity. Additionally, the integration of the Climate, Environment and Disaster Risk Reduction Integration Guidance (CEDRIG) tool, developed by the Swiss Agency for Development and Cooperation (SDC), ensures that these initiatives are sustainable and resilient, considering the challenges posed by climate change, environmental degradation, and natural hazards.

Plogging: Fitness and Environmental Responsibility

Macedonia Experience, a local tour operator, has introduced a unique activity known as “plogging.” This innovative concept combines fitness and environmental responsibility by encouraging participants to jog or walk while picking up litter along their route. Plogging not only improves physical well-being but also instils a sense of environmental consciousness, fostering a cleaner and greener community.

OHRID ECO: Cleaning Lake Ohrid for Future Generations

Diving Center Amfora, a licensed diving center, organized the “OHRID ECO” environmental action. This initiative aimed to remove solid waste from Lake Ohrid, preserving its pristine beauty and safeguarding its delicate ecosystem. By taking concrete steps towards protecting this natural treasure, the diving center sets an inspiring example for sustainable tourism practices.

SUP Club Ohrid: Commitment to Ecological Initiatives

SUP Club Ohrid, an adventure tourism service provider, actively participates in ecological initiatives during the annual “Lake Ohrid Day.” By joining forces with like-minded individuals and organizations, they raise awareness about the lake’s ecological significance and promote sustainable practices among visitors and locals alike. Their commitment to preserving Lake Ohrid ensures its long-term viability as a natural heritage site.

Hostel Kitka: Eco-Actions and Tree Planting

Hostel Kitka, a rural accommodation facility, not only organizes eco-actions with its guests but has also undertaken the noble task of planting 200 trees in the surrounding area. By engaging visitors in environmentally responsible practices and reforestation efforts, the hostel fosters a deep connection between nature and its guests. These initiatives contribute to the region’s biodiversity and offer a sustainable haven for travellers.

Macedonian E-Commerce Association’s Eco-Action for Vodno Hill

The Macedonian E-Commerce Association strives for inclusive e-commerce practices while actively promoting environmental responsibility. In a successful eco-action involving 100 volunteers, they cleaned Vodno hill in Skopje, addressing environmental degradation in urban areas. By fostering a harmonious balance between digital commerce and environmental stewardship, the association showcases the potential of sustainable economic growth.

Mavrovo 365 Adventure: Discovering Nature with Eco-Friendly Snowshoeing

Mavrovo 365 Adventure, a local tour operator in Mavrovo, has introduced an eco-friendly product called “snowshoeing.” This low-impact activity allows tourists to explore the region’s natural beauty without leaving a significant ecological footprint. By promoting sustainable tourism alternatives, the tour operator encourages visitors to appreciate nature’s wonders responsibly.

Bio Suisse Farming: Sustainable Agriculture for a Cleaner Environment

Bio Suisse farming practices involve reduced pesticide and fertilizer usage, resulting in a cleaner environment and healthier ecosystems. By embracing these sustainable farming methods, North Macedonia not only safeguards its natural resources but also ensures the production of healthier, pesticide-free food for its citizens. This shift towards eco-friendly agriculture sets an example for sustainable food production worldwide.

Seed of Life: Biodegradable Packaging for Sustainable Consumption

Seed of Life, a local company, has taken a significant step towards sustainable consumption by introducing biodegradable packaging for its organic products. By reducing plastic waste and embracing eco-friendly alternatives, Seed of Life exemplifies the commitment to protecting the environment while meeting consumer needs.

Balkan Prime: Planting Trees and Embracing Eco-Friendly Practices

Local tour operator Balkan Prime incorporates sustainability into its team-building activities by planting 700 trees. Additionally, the company has introduced eco-friendly bottles for tourists, reducing plastic waste and promoting responsible travel. By intertwining nature conservation with client experiences, Balkan Prime creates unforgettable memories while nurturing the environment.

Shar Outdoors: Blending Adventure and Conservation

Shar Outdoors, a local tour operator, has introduced the “High Scardus Trail,” a new product for mountain running. This initiative allows adventure enthusiasts to explore the breath-taking landscapes while raising awareness about the importance of environmental conservation. By uniting sports and sustainability, Shar Outdoors inspires individuals to appreciate nature’s wonders responsibly.

Wine Berry: Eco-Friendly Wine Tours and Sustainable Practices

Wine Berry, a wine bar in Skopje, has taken sustainable initiatives to the heart of its operations. By developing eco-friendly wine tours across the Vardar region, the establishment promotes responsible tourism practices. Furthermore, Wine Berry actively promotes waste selection in its store and among local wineries, encouraging sustainable practices throughout the wine industry.

Challenger: Climate Tech Entrepreneurship Leading the Way

The CEO of the local start-up Challenger has been nominated for the “Most Impactful Climate Tech Entrepreneur” award in the CEE region. This recognition signifies the importance of innovative solutions in combating climate change and fostering sustainable development. The entrepreneurial spirit exhibited by Challenger demonstrates the potential for ground-breaking ideas to drive positive change in the region.

Green-Tech Challenge: Nurturing the Seeds of Green Entrepreneurship

During the Global Entrepreneurship Week, the Green-Tech Challenge presented a platform for student teams from five cities in North Macedonia to pitch their ideas and business concepts in the field of green technologies. This competition nurtures a culture of innovation, empowering young minds to develop sustainable solutions and contribute to the country’s environmental and economic progress.


The collaborative efforts of the Swiss Increasing Market Employability Program – IME and its partners are forging the path towards a greener, more sustainable future. Through their ecological initiatives, these micro and small companies are leaving a positive and tangible impact on the environment, aligned with the SDGs. By integrating the Climate, Environment and Disaster Risk Reduction Integration Guidance (CEDRIG), these initiatives prioritize climate change resilience, environmental protection, and risk reduction.

The dedication and innovation showcased by these partners inspire us to embrace sustainability as individuals, organizations, and communities. Together, we can build a future where ecological responsibility and economic prosperity go hand in hand, ensuring a greener and more sustainable world for generations to come.