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Support for Balkan Prime Tours to access Spanish tourism market

Thanks to IME’s support through the Opportunity Fund, Balkan Prime Tours have the chance to promote North Macedonia as a tourist destination for the Spanish market. Balkan Prime Tours is attending the 40th edition of Fitur, one of the largest tourism fairs in the world, which provides access to new markets and contacts with tour operators from many countries. In addition to Fitur 2020, Balkan Prime Tours attended a number of B2B meetings with potential partners in Barcelona and Madrid.

With this, IME is supporting Balkan Prime Tours on its mission to better position themselves in the Latin speaking tourism markets in Western Europe – Spain, France, Italy. They need support to attend specialized fairs and B2B meetings in order to attract more Spanish tour operators that would offer North Macedonia as a destination for their travelers. B2B meetings are an important promotional and contact-making tool in the tourism industry, as they are the initial presentation for a new travel destination. Following the initial B2B meetings, it is expected that interested operators from Spain will soon visit North Macedonia to familiarize with the offer here and sign contracts for future collaboration.

Balkan Prime Tours was established in 2007 as an incoming tour operator for North Macedonia. They work in more than 10 destinations in Macedonia, dominantly offering rural tourism and bundling their offer with destinations from the neighboring countries from the Western Balkans. The company mainly offers cultural tours but is also expanding into the active tourism sector. It is expected that up to a quarter of the established contacts in 2020 – 2121 will be in the area of active/adventure tourism.

Stay tuned for more info on the outcomes of our collaboration and support to Balkan Prime Tours!