IME supports Touring Macedonia to connect to German and Baltic Markets
Through the Opportunity Fund, IME is supporting Touring Macedonia, an incoming tour operator for cultural, adventure and incentive travel experiences; and a member of the National Association of Incoming Tourism – NAITM. With this support, in January and February 2020, Touring Macedonia participated in two international fairs in Latvia and Germany and held meetings with tour operators from these regions.
First, at the end of January, Touring Macedonia visited the 27th International Travel Trade Fair Balttour in Riga, Latvia. Balttour is the largest travel market in the Baltic. In 2019, there were more than 28,050 visitors, both individual travelers and tour operators.
During this three-day event, Touring Macedonia held B2B meetings with more than 25 outgoing travel operators from the Baltic countries and discussed potential travel deals. Special attention was given to the adventure travel combining local experiences and outdoor activities in a single travel package. The Balkans, including North Macedonia, is yet to be discovered by Baltic tourists, and another advantage for this is the direct air connection Riga – Thessaloniki operating between May and October.
Later in February, Touring Macedonia participated in f.re.e Fair – Munich, Germany, where they held B2B meetings with a number of German tour-operators for potential travel deals for German tourists to North Macedonia. F.r.e.e Fair is organized annually since 1970, being the biggest outdoor fair in the entire Bavaria. F.re.e focuses on travel, cruise & ship travel , health & wellness, water sports, caravaning & camping, outdoor and bicycle. Last year’s edition of the fair was visited by a record number of 140,000 people.
Following the successful meetings with colleagues from German and Baltic outgoing tour operators, it is expected to have an increased number of deals and tourists from these regions that will visit North Macedonia in the coming period.